So Pure: Carbon neutral

When you make products, you have to consider the impact of the environment. Every step of the way. From production to formulas, transport to packaging. Here’s what we did to make the So Pure products certified carbon neutral.

Using Product Carbon Footprint (PCF) calculation methods, we determined the CO₂ emissions of the entire product value chain of the So Pure products. That means we dove into the raw materials that make up the products and how they’re manufactured, transported and finally disposed of. All to determine how much carbon emissions we’re generating.


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Natural, Vegan, Sustainable Haircare: So Pure

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Tinta Colour 2023: 100% vegan and better than ever!