The Crown: Launched by Moroccan Oil Founder Mike Sabag

Mike Sabag knows a thing or two about launching a successful business in the hair space. The Israeli-born serial entrepreneur is the creative mastermind behind not one, but two highly-regarded brands in the hair industry — Saryna Key and the original Moroccanoil.

Now Sabag is back to disrupting haircare once again with his most recent venture The Crown, a revolutionary in-salon smoothing treatment that prides itself on being 100% formaldehyde-free

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